Be a Player is associated with the brands of Premier Cool, Olympic and Robb with PZ Cussons entering into a three-year partnership with Manchester City FC to become the clubs official partner in Nigeria.
Manchester City are an ambitious, innovative and inclusive club; very aligned to the core values of PZ Cussons. The ‘Be a Player’ partnership sees us associate our brands with Nigeria's most-loved sport, the most popular sports competition in the country and with a team playing in the English Premier League; the most watched league in Nigeria.
Manchester City's FC's rapidly growing fan base in the region will be linked with our loyal brand consumers allowing us all to ‘Be a Player’; at the top of your game - feeling fresh and confident, feeling physically fit and feeling healthy.
PZ Cussons’ customers will soon be given the opportunity to win a number of exclusive VIP match day experiences at the Etihad Stadium and opportunities to meet the players and watch private